Local Government Tools

An Analysis of Texas Economic Development Incentives — 2010

Texas Moving Images Industry Incentive Program

Incentive Programs

5 – Texas Moving Images Industry Incentive Program

5.1 Program Summary

YEAR ENACTED:

  • 2007 (HB-1634)
  • Revised 2009 (HB-873)

Recent LEGISLATIVE APPROPRIATION:

Table 13:

Biennium General Fund Appropriation Allocation for administrative training archive program costs Total Available for Incentives
2007-0849 $22.0 million $2.0 million $20.0 million
2009-1050 $22.0 million $2.0 million $20.0 million
2009-10 (additional) $40.0 million $40.0 million
TOTAL $64.0 million $4.0 million $80.0 million

HISTORY:

In 2005, SB-1142 added Subchapter B to Chapter 485 of the Texas Government Code creating the Film Industry Incentive Program calling it “a grant program for production companies that produce filmed entertainments in [Texas].”

In 2007, the 80th Legislature passed HB-1634 further amending Chapter 485 to include the entire Moving Image Industry (including video games) and strengthen the guidelines and application processes for the Texas Moving Image Industry Incentive Program. Grants were available for actual spending by the film, commercial, TV, and video game industry within the State of Texas or wages to Texas residents.

In 2009, HB-873 was passed – further revising the Moving Image Industry Incentive Program, with an effective date of implementation being April 23, 2009.51 HB-873 redefined “underutilized and economically distressed area,” removed the cap on maximum grant awards, and lowered the per project spending threshold.

Initially the incentives were allowed to be funded from gifts, grants, and other donations received by the Texas Film Commission (TFC). In 2007, the legislature appropriated funds specifically for the program. The 80th Legislature appropriated $22 million from the General Fund, for the biennium beginning in 2007, specifically for moving image incentives.

In 2009, the 81st Legislature appropriated another $22 million for the program out of the General Fund. The legislature also appropriated an additional $40 million through Art IX, sec 17.21 to the Trusteed Program (Film & Music Marketing), for the purpose of the Film Incentive program.52

Of the $84 million in appropriated funds, $4 million was specifically allocated for administration of the film incentive program, moving image archives and film crew training, and $80 million was earmarked for the incentive program.53

PROGRAM COSTS/OUTLAYS/ALLOCATIONS

For the period of April 23, 2009 to August 31, 2010, the Texas Film Commission approved 260 applicants totaling $48,367,343 in encumbered funds for the payment of the grant (see Table 15).58

By August 31, 2010 of the appropriated $80 million available for the incentive program, $5,724,249.09 has been distributed to grantees.59

In 2005 (prior to the Incentive program) 51 film/TV projects generated an estimated $155 million in spending. In 2009, 244 film/TV projects generated an estimated $249.7 million in spending.60 Prior to 2009, if ranked, Texas would be behind many other states in terms of incentives offered.61

Almost every state offers some sort of incentive program to the motion picture industry. The additional $40 million made available for Film and Music Marketing through the Governor’s Office of Trusteed Programs allows Texas to have the potential to be a more economically viable option for industry related activities.62

One area where Texas has been considered to be aggressive was in its early inclusion of the video game industry (as of 2007 and HB-1634). However, as of a report released in March 2010 by the entertainment software association, Texas is now one of more than 20 states that offers incentives for video game production and development.63

Table 14:

Period General Revenue Fund Contingent Appropriation for Moving Image Incentive Program General Revenue Fund Appropriation to Governor’s Office Trusteed Programs General Fund Allocation for Film and Music Marketing Total Allocation
2005 Biennium55 $1,641,503
Fiscal 2006 $0 $0 $843,104 $843,104
Fiscal 2007 $0 $0 $798,399 $798,399
2007 Biennium55 $23,836,328
Fiscal 2008 $11,000,000 $0 $939,664 $11,939,664
Fiscal 2009 $11,000,000 $0 $896,664 $11,896,664
2009 Biennium56 $64,244,514
Fiscal 2010 $11,000,000 $40,000,00057 $1,125,758 $52,125,758
Fiscal 2011 $11,000,000 $0 $1,118,756 $12,118,756

Source: Texts of conference committee reports – General Appropriations Acts (2005, 2007, 2009)

MEASUREMENT:

TFC reviews all applications to ensure they meet the requirements set out by the legislature. The production company must submit proof of residency of employees, proof of spending within Texas, a copy of the script to ensure Texas and Texans are not portrayed in a negative fashion, and proof that no debt is owed the state.64

Incentives are awarded upon approval of applications and completion of project in accordance with requirements.

The Texas Film Commission reports from April 23, 2009 to August 31, 2010:65

  • Applications Approved:
    • Total Applications approved = 260
    • Feature Film = 28
    • Television = 22
    • Commercials = 152
    • Video Games = 58
  • Grants Awarded:
    • Total value of grants awarded = $48.4 million
    • Film = $12.8 million
    • Television = $24.5 million
    • Commercials = $2.0 million
    • Video Games = $9.0 million
  • Production Jobs Reported for Approved Projects66
    • Total estimated production jobs = 27,057
    • Film = 5,700 (estimated)
    • Television = 13,000 (estimated)
    • Commercials = 6,700 (estimated)
    • Video Games = 1,700 (estimated)
  • Full Time Equivalent Jobs (FTE) for Approved Projects67
    • Total estimated FTE = 3,790
    • Film = 692 (estimated)
    • Television = 1,299 (estimated)
    • Commercials = 105 (estimated)
    • Video Games = 1,694 (estimated)
  • Texas Spending Planned by Approved Applicants
    • Total estimated spending within Texas by approved applicants = $414.9 million
    • Film = $74 million (estimated)
    • Television = $132.7 million (estimated)
    • Commercials = $37.4 million (estimated)
    • Video Games = $170.7 million (estimated)

Given the estimated benefit to recipient companies through the Texas Moving Industry Incentive Program from April 2009 through August 2010 ($48,367,343) as the basis of cost, the amount of grant awarded per-unit measurement of the program is as follows:

  • Average Grant Award Approved (April 2009 to August 2010)
    • Overall average per approved application = $186,028
    • Feature Film average per approved application = $457,518
    • Television average per approved application = $1,115,112
    • Commercials average per approved application = $13,104
    • Video Games average per approved application = $155,733
  • Cost per Full Time Equivalent Job (FTE) Based on Approved Grant Award.68
    • Overall average cost per FTE = $12,762
    • Feature Film cost per FTE = $18,512
    • Television cost per FTE = $18,886
    • Commercials cost per FTE = $18,970
    • Video Games cost per FTE = $5,332

There were $117 of grant funds awarded per each $1,000 of proposed Texas spending by approved applicants.

Table 15:

For the period of April 23, 2009 to through August 31, 2010, the Texas Film Commission reported the following:

Measure Feature Film Television Commercials Video Games TOTALS
Total Approved Applications 28 22 152 58 260
Total Grants Funds Awarded $12,810,513 $24,532,473 $1,991,852 $9,032,505 $48,367,343
Average Grant Awarded $457,518 $1,115,112 $13,104 $155,733 $186,028
Estimated Full Time Equivalent (FTE) Jobs Reported72 692 1,299 105 1,694 3,790
Average Cost per FTE* $18,512 $18,886 $18,970 $5,332 $12,762
Average Number of FTE* 24.7 59 0.7 29.2 14.6
Estimated Total Texas Spending Reported* $74,004,251 $132,749,664 $37,360,351 $170,744,982 $414,859,248
Average Amount of Spending in Texas* $2,643,009 $6,034,075 $245,134 $2,943,879 $1,595,612
Estimated Cost to Texas for each $1,000 of Capital Investment* $173.11 $184.80 $53.31 $52.90 $116.59

*By approved applicants

Source: Texas Film Commission Status Report (with FTE), April 23, 2009 - August 31, 2010.

Figure 9:

Texas Moving Image Incentive Program Distribution Charts

260 applications were approved between 4/23/09 and 8/31/10.

see text alternative

Details for Distribution Charts

Source: Data derived from Table 13.

PROGRAM STRENGTHS:

  • The program was created in statute.
  • It is industry specific.
  • The program has an independent office overseeing program and industry.
  • The program includes the video game industry, making Texas unique and more competitive.
  • It offers opportunities to show off Texas in a positive light through motion pictures and/or television.
  • The grants and incentives are based solely on actual spending, and only for spending within the State of Texas, with an additional incentive for expenditures in underutilized/economically distressed areas.
  • There is no cap on the incentive amount.

PROGRAM WEAKNESSES:

  • The Moving Image Industry Incentive Program supports jobs and jobs may be created during each production, however there is no job creation measurement mechanism or jobs threshold tied to the incentive.
  • Most jobs created in the Film/TV/Commercials sectors are either temporary, part-time (walk-on) roles, or leave the state upon project completion.
  • Spending is on reimbursement for working capital, which has relatively less long-term economic benefit to the state than job creation or capital investment.
  • Project benefits tend to be highly concentrated in certain regions.
  • Data on jobs created, FTE jobs, spending, grants, grantees, etc. from the implementation of the Moving Image Incentive is not standardized making analysis difficult.
  • Cannot accurately determine jobs impact. The variables in the FTE Jobs calculation utilized by the TFC can vary. Notable variables include project budget and length of time.
  • There is no cap on incentive amount per project.

PROGRAM RECOMMENDATIONS:

  • Broaden Approval Process. Consider broadening the incentive approval process to include more than the executive director of the TFC.
  • Standardized Reporting. The information reported by the TFC is not reported by fiscal year or calendar year. CPA recommends the TFC standardize its reporting methods and report relevant information (industry, incentive, etc) on a regular basis.
  • Review of Award Proportions by Industry Sector. The State should review the proportion of incentives awarded for each sector in comparison to the spending and job creation for that sector to evaluate whether the funding is being utilized to attract spending and create permanent jobs in the most efficient way.
    • The feature film industry is portable, and responds quickly to incentives – which means Texas may have to maintain or increase the level of incentives over time to continue to attract new projects.
    • The effective sales tax rate vs. grant availability:
      For feature film production, the effective sales tax rate – the ratio of indirect business taxes to film production spending – is less than five percent. However, these companies could potentially receive up to 17.5 percent of their total Texas spending or up to 29.25 percent of their total wage payments to Texas film workers making more than $5.68
    • For video games the effective sales tax rate is more than seven percent, while these the video game companies can receive only up to five percent of Texas spending in grants.
  • While making up only 19 percent of the grant receipts, the game industry is responsible for 41 percent of the spending and 45 percent of jobs created.

5.2 Program Objectives

The Moving Image Industry Incentive Program.69

The objective is to increase the number of productions within the State of Texas and therefore, create jobs and retain workforce and infrastructure within Texas.

The Texas Moving Image Industry Incentive Program offers qualifying grants to industry sectors including:

  • Feature films (both live-action and animated projects are eligible)
  • Television programs
  • Commercials
  • Video games
  • Stand-alone post-production/finishing projects

Each project has the opportunity to potentially receive a payment of 5-15 percent of eligible Texas spending upon completion of a review of their Texas expenditures. (See Table 16.)

There are two incentive payment options:

  • Option A is based on percentage of in-state spending.
  • Option B is based on total wages paid to Texas residents.

Additional awards are available for productions in “underutilized and economically distressed areas.”

WHAT ARE THE METRICS USED?

Film and Television Projects:

Minimum Qualifications:

  • $250,000 in Texas spending
  • 60 percent of shooting days completed in Texas
  • 70 percent of paid crew must be Texas residents
  • 70 percent of paid cast (including extras) must be Texas residents70

The incentives payment schedule is based on Table 16.

Table 16:

Total Qualifying In-State Spending Total Texas Spending (Option A)71 Total Texas Spending + Underutilized Area (Option A)73 Texas Wages (Option B)72 Texas Wages + Underutilized Area (Option B)74
$250K - $1M 5.00% 7.50% 8.00% 12.25%
$1M - $5M 10.00% 12.50% 17.00% 21.25%
More than $5M 15.00% 17.50% 25.00% 29.25%

Source: Texas Film Commission.

Commercial Projects:

Minimum Qualifications:

  • $100,000 in Texas spending
  • 60 percent of shooting days must be completed in Texas
  • 70 percent of paid crew, cast & extras combined must be Texas residents.

The incentive payment is five percent of total Texas spending. Texas spending can include eligible pre-production, production and post-production expenditures.

There is a potential bonus of an additional 2.5 percent incentive payment if at least 25 percent of the total days of filming are completed in an underutilized or economically distressed area of the state.

Video Game Projects:

Minimum Qualifications:

  • $100,000 in Texas spending
  • 60 percent of production days must be completed in Texas
  • 70 percent of paid employees and contract labor must be Texas residents

The incentive payment is five percent of total Texas spending, with a potential bonus of an additional 2.5 percent incentive payment if at least 25 percent of production is completed in an underutilized or economically distressed area of the state.

Meeting the Objectives

Pursuant to section 485.022 of Chapter 485 of the Texas Government Code, the Film Commission developed procedures whereby submissions for grant applications and grant awards are determined. These are codified in TAC §121.

No award is made until productions have completed their spending in Texas and prove they have met or exceeded all criteria for the program. Final determination of the award is based on documentation of spending in Texas, proof of percentage of production time in Texas, proof of residency of production employees and other required submissions.

PROGRAM STATUS:

According to the TFC, in 2009:

  • 244 film/TV projects took place in Texas.
  • These represented $249.47 million in spending.
  • The industry supported approximately 9,149 FTE jobs and over 45,000 part-time or temporary production employment opportunities.75

The video game production industry in Texas has proven to be successful (especially in Austin) with:

  • $234 million in corporate spending in 2009
  • 3,400 permanent workers employed in the industry.76

Overall, the TFC reports that the total reported estimated spending in the moving image industry has gone from $330.3 million in 2006 to $505.8 million in 2009.77

The estimated number of permanent jobs reported by three key activities within the moving image industry (film, video and animation) increased from 10,854 in 2006 to 13,016 in 2009.78


5.3 Moving Image Actual Awards Paid

Table 17:

TEXAS MOVING IMAGE INDUSTRY INCENTIVE PROGRAM – PAID PROJECTS

(as of August 31, 2010)

Company Name Project Name Locations Type of Project Texas Spending Grant Amount
Stone Core Films, Inc Hasbro 6 – Nerf Addison, TX Television Commercial $112,098.35 $5,604.92
Stone Core Films, Inc Albertsons Home for the Holiday Arlington, TX Television Commercial $289,385.55 $14,469.28
Seamless Entertainment, Inc. Family Fun Football Austin Video Game $214,762.15 $10,738.11
Thinking Pictures, Inc Temple Grandin Austin, Georgetown, Schwertner, Luling, Gonzales, New Braunfels, TX Television Program $5,644,812.74 $352,800.80
Coastal Productions Ltd. Prayer Of The Bone Austin, La Grange, TX Television Program $1,496,783.98 $93,549.00
Crystal Lake Productions, Inc. Friday The 13th Austin, Marshall, Bastrop, Wimberley, TX Feature Film $7,813,030.92 $488,314.43
Sugar Film Production Texas Title – Bumper Stickers Austin, Seguin, TX Television Commercial $199,762.28 $12,485.14
Dario Productions, Inc. As The Bell Rings Interstitial Austin, TX Television Commercial $513,680.05 $25,684.00
Action Figure No. 1 Inc. AT&T 1 – Showcase Austin, TX Television Commercial $167,733.04 $8,386.65
Challenge Online Games, Inc. Baseball Boss – 2009 Season Austin, TX Video Game $263,915.35 $13,195.77
Red Fly Studio Inc Culinary Academy AKA Cook or Be Cooked Austin, TX Video Game $1,085,419.49 $54,270.97
Pixel Mine, Inc. Fire Team Reloaded Austin, TX Video Game $405,754.21 $20,287.71
Modern Times Friday Night Lights – Storm Promo Austin, TX Television Commercial $222,657.63 $11,132.88
Northern Entertainment Prods, Inc Friday Night Lights Season 2 Austin, TX Television Program $14,372,460.71 $718,623.04
Directorz Frost Bank Austin, TX Television Commercial $232,658.96 $11,632.95
Red Fly Studio Inc Ghostbusters – Proton Austin, TX Video Game $1,465,128.47 $73,256.42
Action Figure No. 1 Inc. HEB 3 – Grilling Austin, TX Television Commercial $173,129.08 $8,656.45
Laszlo Rain IBC Bank – FreeBee 2008 Austin, TX Television Commercial $226,369.10 $11,318.46
The Insanity Corporation Janet, Jenner & Suggs Austin, TX Television Commercial $164,633.65 $8,231.68
Dario Productions Life Bites Interstitial Austin, TX Television Commercial $211,122.79 $10,556.14
Base Camp Creates Lipton Austin, TX Television Commercial $169,983.21 $8,499.16
Panic Button, LLC Lumberjacks Austin, TX Video Game $167,913.72 $8,395.69
Aspyr Media, Inc. Madagascar II Austin, TX Video Game $127,414.98 $6,370.75
Challenge Online Games, Inc. Mech Duels Austin, TX Video Game $255,195.37 $12,759.77
Certain Affinity, Inc. Plunder (aka Age Of Booty) Austin, TX Video Game $1,295,299.23 $64,764.96
Aspyr Media, Inc. Spiderman: Web of Shadows PC Port Austin, TX Video Game $108,554.14 $5,427.71
Twisted Pixel Games Splosion Man Austin, TX Video Game $315,420.49 $15,771.02
Aspyr Media, Inc. Standardized Testing Game (aka Future U) Austin, TX Video Game $677,927.26 $33,896.36
Rio Bravo Pictures Surplus Warehouse 1 Austin, TX Television Commercial $103,361.41 $5,168.07
Rio Bravo Pictures, LLC Surplus Warehouse 2 – 2009 Austin, TX Television Commercial $153,622.31 $7,681.12
Robert Latorre, Inc dba Big Fish Films Texas Lottery 10 – Big Bob Austin, TX Television Commercial $218,567.72 $10,928.39
Amaze Entertainment The Incredible Hulk Austin, TX Video Game $584,715.90 $29,235.80
Mock Science Inc Tiki Towers WiiWare Project Austin, TX Video Game $285,592.14 $14,279.61
Radical Media Walmart – 6 Spot Campaign Austin, TX Television Commercial $640,097.28 $32,004.86
Green Sea, LLC Will Austin, TX Feature Film $7,813,292.34 $390,664.62
The Richards Group Suddenlink Austin, TX, Dallas, TX Visual Effects Project – Commercial $101,463.00 $5,073.15
Lyrick Studios, Inc. dba Hit Entertainment Barney & Friends PBS Series 1200 Carrollton, TX Television Program $3,038,040.34 $151,902.02
Nola Pictures LLC Popeye’s Compare Campaign Conroe, TX Television Commercial $214,531.79 $13,408.24
Chicago Story Piccolo Guliner, Inc dba Story Direct Energy Dallas, Abilene,TX Television Commercial $212,211.88 $13,263.24
Stone Core Films, Inc. Hasbro 3 – Spiderman/Spongebob Dallas, Fort Worth, TX Television Commercial $373,335.59 $23,333.47
20th Century Fox Television Prison Break Season 3 Dallas, Ft. Worth, Pottsboro, South Padre, TX Television Program $16,435,278.67 $821,763.93
Brick Toyota 1 – Lifetime Savings Event Dallas, McKinney, Cresson, TX Television Commercial $364,071.33 $18,203.57
RCMVM LP A Tribute To Big Red Dallas, TX Feature Film $1,125,968.28 $56,298.41
Bonfire Studios Corporation Age of Mythology Dallas, TX Video Game $1,005,618.19 $75,421.36
Directorz Baylor 1 Dallas, TX Television Commercial $125,122.38 $6,256.12
Directorz Baylor 2 Dallas, TX Television

Commercial
$137,604.43 $6,880.22
Janimation Inc Bond In game cinematic Dallas, TX Television Commercial $281,297.02 $14,064.85
Texas Story Inc. dba The Joneses Center for Substance Abuse PSA Dallas, TX Television Commercial $106,141.60 $5,307.08
Directorz Chick-fil-A Dallas, TX Television Commercial $121,015.31 $6,050.77
Directorz Denny’s 1 – Sounds of Breakfast Dallas, TX Television Commercial $198,346.06 $9,917.30
Directorz Denny’s 2 – M1 & M2 Dallas, TX Television Commercial $135,092.46 $6,754.62
RGD Productions, Inc. dba WAVE Films Drive Time Dallas, TX Television Commercial $337,088.33 $16,854.42
Directorz Food Lion Dallas, TX Television Commercial $195,068.23 $9,753.41
Robert Latorre, Inc dba Big Fish Films Golden Corral 1 Food Shoot Dallas, TX Television Commercial $108,765.05 $5,438.25
Robert Latorre, Inc dba Big Fish Films Golden Corral 2 Food Shoot Dallas, TX Television Commercial $102,721.34 $5,136.07
Stone Core Films, Inc. Hasbro – 5th Grader/Hyperslide Dallas, TX Television Commercial $240,969.25 $12,048.46
Stone Core Films, Inc Hasbro 10 – May 29, 2008 Dallas, TX Television Commercial $440,590.04 $22,029.50
Stone Core Films, Inc. Hasbro 17 – GI Joe Dallas, TX Commercial $613,404.30 $30,670.22
Stone Core Films, Inc. Hasbro 18 – Bop It Dallas, TX Commercial $214,074.00 $16,055.55
Stone Core Films, Inc. Hasbro 2 – Game Boards Dallas, TX Television Commercial $604,880.05 $30,244.00
Stone Core Films, Inc Hasbro 4 – Catch Phrase/ Heroscape Dallas, TX Television Commercial $142,586.13 $7,129.31
Stone Core Films, Inc Hasbro 5 – Bullseye & Star Wars Dallas, TX Television Commercial $233,544.74 $11,677.24
Stone Core Films, Inc Hasbro 7 – Jan. 29 – Feb. 5, 2008 Dallas, TX Television Commercial $417,407.38 $20,870.37
Stone Core Films, Inc Hasbro 8 – March 3, 2008 Dallas, TX Television Commercial $434,587.86 $21,729.39
Sugar Film Production HEB Credit Card – 2 Spot Campaign Dallas, TX Television Commercial $118,484.99 $5,924.25
Janimation, Inc. Ironwood Dallas, TX Television Commercial $200,258.21 $10,012.91
Directorz Joe’s Crab Shack 1 Dallas, TX Television Commercial $125,291.68 $6,264.58
Directorz Joe’s Crab Shack 2 Dallas, TX Television Commercial $141,495.16 $7,074.76
Stone Core Films, Inc Juicy Drop Pops Dallas, TX Television Commercial $143,714.50 $7,185.73
Stone Core Films, Inc. Mary Kay – Think Pink Dallas, TX Television Commercial $425,106.57 $21,255.33
Directorz Nickelodeon Dallas, TX Television Commercial $190,514.10 $9,525.71
Janimation, Inc Nokia – Entertainment HUB Dallas, TX Television Commercial $210,918.77 $10,545.94
DDTV2 Nutrasystem – Orlando Dallas, TX Television Commercial $252,995.87 $12,649.79
Sony Pictures Animation Open Season 2 Dallas, TX Feature Film $5,658,563.00 $282,928.15
Stone Core Films, Inc Orkin 1 – Do Anything Dallas, TX Television Commercial $106,481.73 $5,324.09
Monument Television & Film Company Prison Break Promo Dallas, TX Television Commercial $103,709.43 $5,185.47
Directorz Publix 1 Dallas, TX Television Commercial $370,969.21 $18,548.46
Directorz Publix 2 Dallas, TX Television Commercial $346,401.31 $17,320.07
Cyclops Productions Rent-A-Cntr 1 – Credit Free Life Dallas, TX Television Commercial $111,790.01 $5,589.50
Fishbowl Entertainment Rent-A-Center 2 Dallas, TX Television Commercial $103,878.93 $5,193.95
Directorz Salvation Army Dallas, TX Television Commercial $182,010.57 $9,100.53
Escalation Studios LLC Samba De Amigo Dallas, TX Video Game $161,332.43 $8,066.62
Directorz Shell Dallas, TX Television Commercial $265,321.02 $13,266.05
Janimation, Inc. Shooting Star Casino Meteor Dallas, TX Television Commercial $184,831.81 $9,241.59
Stone Core Films, Inc Shur Line “Hide and Seek” Dallas, TX Television Commercial $179,300.62 $8,965.03
Robert Latorre, Inc dba Big Fish Films Sony 1 – Heaven Product Demo Dallas, TX Television Commercial $103,706.47 $5,185.32
Sugar Film Production Sony 4 – BRAVIA Link (232-08) Dallas, TX Television Commercial $123,145.45 $6,157.27
Mass Animation Strings aka live music Dallas, TX Television Commercial $801,117.10 $40,055.86
Directorz Taco Cabana Dallas, TX Television Commercial $105,992.90 $5,299.65
Sugar Film Production Texas Lottery – Daily Four Dallas, TX Television Commercial $361,441.57 $18,072.08
Sugar Film Production Texas Lottery 3 – Hispanic Holiday Dallas, TX Television Commercial $116,108.68 $5,805.43
Directorz Texas Lottery 4 Dallas, TX Television Commercial $139,216.70 $6,960.84
Sugar Film Production Texas Lottery 5 – Scratch Off Day Dallas, TX Television Commercial $105,772.28 $5,288.61
Robert Latorre, Inc dba Big Fish Films Texas Lottery 7 Dallas, TX Television Commercial $249,291.26 $15,580.70
Brick Toyota 2 – Word Problem Dallas, TX Television Commercial $190,821.64 $9,541.08
Directorz Unimarc Dallas, TX Commercial $231,458.55 $11,572.93
Directorz WaWa 2 Dallas, TX Commercial $226,990.05 $11,349.50
Directorz Zaxby’s 2 Dallas, TX Television Commercial $241,156.95 $12,057.85
Directorz Zaxby’s 3 Dallas, TX Television Commercial $141,159.34 $7,057.97
Directorz Zaxby’s 4 – Celebrities Dallas, TX Television Commercial $259,387.13 $12,969.36
Wilderness, LLC Wilderness Elgin, TX Feature Film $291,433.77 $14,571.69
Pier 1 Imports Pier 1 Imports – Sunbelievable Fort Worth, TX Television Commercial $213,802.88 $13,362.68
SpiderMonk Entertainment Roogoo Grapevine, TX Video Game $923,717.06 $46,185.85
Ntropic AT&T 2 – Olympics Houston, TX Television Commercial $125,260.74 $7,828.80
La Banda Films AT&T 3 – The Other Lopez’s Houston, TX Television Commercial $150,701.25 $9,418.83
Harbor Films/Safe Harbor LLC China Insurance Houston, TX Television Commercial $171,452.70 $10,715.79
Schrodinger’s Cat Productions, Inc. Cristina’s Court – Season 2 Houston, TX Television Program $1,838,772.83 $114,923.30
RGD Productions, Inc. dba WAVE Films Phillips 66 Houston, TX Television Commercial $383,504.80 $23,969.05
Amazon Films, Inc. Safeco Commercial Houston, TX Television Commercial $156,015.25 $9,750.95
La Banda Films Wal-Mart 2 – Wishes Fulfilled Houston, TX Television Commercial $107,921.51 $6,745.09
Directorz Zaxby’s 1 Houston, TX Television Commercial $245,998.45 $15,374.90
Martino Flynn Dick’s Sporting Goods Hurst, TX Television Commercial $309,924.69 $15,496.23
Terminal Reality Inc KOF Anthology Lewisville, TX Video Game $578,859.21 $28,942.96
Terminal Reality Inc Samurai Showdown Anthology Lewisville, TX Video Game $422,944.40 $21,147.22
Rio Bravo Pictures Lone Star National Bank Image 08 McAllen, TX Television Commercial $164,289.07 $10,268.07
1080 Entertainment Jurassic Fight Club San Antonio, Caddo Lake, Austin, Houston, Bryan, Bastrop, Sisterdale, Del Rio, TX Television Program $4,609,695.54 $288,105.97
Switch, Inc. Honda Ridgeline Sheep Spot San Antonio, Fort Worth, TX Television Commercial $182,687.00 $11,417.94
Cibolo Films CPS Energy San Antonio, TX Television Commercial $147,800.54 $9,237.53
Sugar Film Production HEB 2 – Spurs TV San Antonio, TX Television Commercial $158,766.81 $9,922.93
Directorz Whataburger 3 San Antonio, TX Commercial $244,817.10 $18,361.28
Directorz Whataburger 1 Seguin, TX Television Commercial $250,436.76 $15,652.30
TimeGate Studios, Inc. Section 8 Sugar Land, TX Video Game $4,312,740.11 $250,000.00
Sticks + Stones Studios Trinity Mother Frances Hospital Tyler, TX Television Commercial $126,070.80 $7,879.43
Directorz Inc. Dallas Morning News Waxahachie, TX Television Commercial $161,470.58 $8,073.53
Beacon The Movie, LLC The Beacon Waxahachie, TX Feature Film $1,243,932.15 $62,196.61
TOTALS $106,756,233.02 $5,724,249.09

Source: Texas Film Commission.

Map 5.4

5.4 – Texas Moving Image Industry Incentive Program

Although the majority of grants in 2009-10 were awarded to projects in the Dallas, Austin and San Antonio areas, some awards went to projects on the border and in East Texas.

The counties with 1 award are:

  • Brazos
  • Caldwell
  • Cameron
  • Collin
  • Comal
  • Fayette
  • Gonzales
  • Grayson
  • Hays
  • Hidalgo
  • Kendall
  • Montgomery
  • Parker
  • Smith
  • Taylor
  • Val Verde
  • Williamson

The counties with 2 through 10 awards are:

  • Ellis
  • Guadalupe
  • Harrison
  • Bastrop
  • Denton
  • Bexar
  • Tarrant
  • Harris

The counties with 11 through 100 awards are:

  • Dallas
  • Travis