Texas Rising June 2008

From Comptroller Susan Combs

Comptroller Susan Combs

Each summer, Texans take to the roads and airways to explore our state’s vast recreational offerings. And Texas hosts visitors from all over the nation and the world who enjoy our rich parklands, historic sites, amusement parks and other attractions.

As your strategic partner for local government management, the Comptroller’s office is pleased to offer this issue of Texas Rising, which focuses on the economics of tourism with steps for becoming a must-see destination. We offer tips on how to promote your town’s varied attractions and partner with state agencies and other organizations to maximize the return on your marketing dollars, and celebrate your community’s unique tourism offerings.

In this issue, we look at the popular summer pastime of minor-league baseball and how cities from Round Rock to Corpus Christi have capitalized on their home teams to draw visitors and dollars to area hotels and businesses. We explore how Canadian has creatively pooled public and private resources to help boost development and promote its scenic native landscape and bustling wildlife. We spotlight the Texas Forest Country Partnership, a multi-county economic development organization that’s launched a unique marketing campaign to bring visitors to East Texas.

When it comes to economic development, creating jobs and generating new levels of prosperity, local governments in Texas are focused on rising to the occasion every time.

Susan Combs

Tell Us Your Story!

E-mail us at texas.rising@cpa.state.tx.us.

We want to hear about your town’s economic development accomplishments. Whether you’ve landed a new employer or you’ve partnered with a university to train tomorrow’s work force, please tell us the unique solutions you’re using to create success in your community every day.