Texas Rising September/October 2008

Local Government
Tools that Made
the Difference

Caddo Lake

Surrounding towns on both sides of the Texas-Louisiana border work together to promote the lake and its area businesses. In recent years, that has meant hitting the road to spread the word.

“We’ve alternated between Houston and Arlington, going to outdoor and boat shows to talk with potential tourists,” says Paul Keith, a local fishing guide and Caddo Lake Area Chamber of Commerce member.

The chamber’s outreach efforts may soon expand to multiple stops each year, Keith says.